PwC’s Industry Edge campaign translated forward-looking insights on industry convergence into an engaging experience across multiple sectors and channels.

I partnered closely with content strategists and developers to design the Technology, Media, and Telecommunications thought leadership page from wireframes through final execution. I also created AI-generated hero imagery, storyboarded and art directed photo and video shoots for the Consumer Markets and Health Industries pages, developed a digital report, social assets, interactive data visualizations, and a branded toolkit.

RESULT
A fully integrated campaign with a cohesive visual system that enabled clear, scalable storytelling and consistent communication of PwC’s insights across platforms.