PwC’s Industry Edge campaign translated forward-looking insights on industry convergence into an engaging experience across multiple sectors and channels.

In close collaboration with content strategists and developers, I designed the Technology, Media, and Communications thought leadership page from wireframes through final execution. I also created AI-generated hero imagery, storyboarded and art directed photo and video shoots for the Consumer Markets and Health Industries pages, developed a digital report, social assets, interactive data visualizations, and a branded toolkit, resulting in a fully integrated campaign with a cohesive visual system that enabled clear, scalable storytelling.