The Bud Light Party Patio at Levi’s Stadium is a branded fan experience designed to amplify game-day energy and create highly shareable moments for 49ers fans. Blending entertainment, social engagement, and brand expression, the space functioned as an immersive destination before and during games.

A vibrant, multi-sensory environment was created through custom-designed furniture and interactive social moments. Key design features included a social media digital collage, selfie wall, DJ booth, and performance stage which worked together to drive energy and fan interaction. I collaborated with a local graffiti artist to design custom graphics with regional character, while reclaimed wood elements and Bud Light’s signature blue palette added warmth, texture, and cohesive brand expression.

RESULT
The result was an award-winning, on-brand fan experience that elevated the stadium atmosphere and generated organic social sharing throughout game days. The Bud Light Party Patio balanced bold brand visibility with a locally relevant, welcoming atmosphere that connected with fans in an authentic and memorable way. 

AWARDS & RECOGNITION
Communicator Award of Excellence for Outdoor/Environmental Design
International Academy of Visual Arts, 2015

Experience Design Winner-Gold Award, Best Permanent Corporate Installation
Event Marketer Publication, 2015