The visual identity for PwC’s Purpose and Inclusion Report and interactive website design focuses on peeling away layers of information to highlight human connection, transparency and purpose. Subtle motion graphics add visual interest while animated pop ups enable a deeper dive into the people stories and featured video insights.

The design and interactivity yielded a significant increase in viewer engagement over previous years’ digital reports. Analytics from the first 3 months of the website launch showed a 9% increase in time spent on the site over the previous year’s digital report and a 20% increase in visitor downloads of the full report.

WebAwards Best Advocacy Website, Web Marketing Association, 2024