PwC’s Cloud and Digital practice needed a distinct, flexible visual identity that could communicate holistic, business-driven technology consulting while scaling across an ecosystem of offerings. 

I led the design of a modular visual system built around a linework pattern of connected shapes forming an abstract cloud—symbolizing connectivity, transformation, and continual growth. Designed to flex across contexts, the system allows segments to frame imagery or break beyond the form, representing innovation and evolution. 

RESULT
Initially created for Cloud Academy, the identity was expanded to become the visual foundation for all Cloud and Digital marketing. The final deliverable was a scalable identity applied across Cloud Academy, Cloud Engineering, Cloud and AI, and Cloud Transformation, spanning print and digital reports, websites, video, infographics, presentation decks, and integrated campaigns. The work unified PwC’s cloud and digital narrative across touchpoints and the annual survey website was recognized with a 2023 w3 Gold Award and a WebAwards Standard of Excellence Award for Consulting Website design.

AWARDS
w3 Gold Award, Consulting Website
The Academy of Interactive and Visual Arts

WebAwards Standard of Excellence Award, Consulting Website
Web Marketing Association