Strategic design and compelling data visualizations have the power to make complex business initiatives clear and impactful. At PwC I partnered with a team of problem solvers, using visual storytelling to communicate key strategic priorities and deliver clear insight-driven solutions across digital, web, and integrated campaigns. 

To help business leaders understand the evolving stages of Web3 customer engagement within PwC’s flagship Tech Effect digital hub, I designed and built an interactive infographic in Ceros. The experience visually maps key stages of the customer journey, using subtle, responsive motion triggered by scroll and interaction to enhance storytelling while maintaining clarity. The result is a compelling, intuitive tool that makes emerging concepts easy to understand and fun to explore.